CU Resources

5 Ways to Generate PR for your Credit Union

When talking about public relations, it means more than just facilitating and managing the flow of information between credit unions and the stakeholders. Public relations is more of a communication process that recognizes and analyzes the public opinion, letting key audiences get engaged and keeping them informed, building relationships that are mutually beneficial to both parties, and bringing of information back to an organization which needs analysis and action. It creates a significant and valuable impact on the company’s ability to achieve its strategic objectives.